Be at the top of Google this week, not in six months
We run ads that show when people nearby search for what you do. Each ad leads to a page built to turn the click into a call. Your account stays in your name and you can stop any time.
Management from £145 a monthSet-up £150Ad spend paid straight to Google
We reply within one working day.
What’s included in Google Ads management
Set-up
- Google Ads account in your name
- Keyword research around what customers search for
- Ads written for you, in plain English
- Call and enquiry tracking so you see what works
Targeting
- Only the areas you cover
- The hours you can take calls
- Wasted searches blocked
- A landing page that turns clicks into calls
Managing
- Regular checks on search terms and spend: monthly, fortnightly or weekly, depending on your plan
- Bids and budgets adjusted to what’s working
- New ads tested against old ones
- A plain-English monthly summary
Campaigns we run
Your ad at the top when people search for what you do, in the areas you cover.
Your products, photos and prices in Google’s shopping results. Shopping ads suit Shopify stores.
Google’s all-in-one campaign, run with tight limits so it doesn’t waste budget.
Gentle reminders for people who visited your site but didn’t get in touch.
Your first 90 days
- Day 1
Kick-off
We learn your business and check your account, or start a new one in your name.
- Week 1
Build and launch
We set up campaigns, tracking and ads. They go live once Google approves them.
- Weeks 2–6
Learn and tune
Once real data comes in, we cut wasted searches and adjust bids and ads. This is usually where an account improves.
- Ongoing
Grow and report
A plain-English monthly summary and steady improvements.
Common mistakes we fix
Money going out every month with little to show. We rebuild the account around searches that bring work.
Generic keywords that get clicks but not customers. We tighten them to people ready to buy.
Paying for searches that were never going to buy. We block them and keep the list up to date.
You can’t tell which ads bring calls. We set up call and form tracking so every decision is based on real results.
What we don’t do
- Guaranteed leads or a set cost per enquiry
- Include your ad spend in our fee. You pay it straight to Google.
- Keep your account. It stays in your name.
- Long contracts
Ad spend up to £500 a month
Monthly checks and report
Ad spend £500–£2,500 a month
Fortnightly checks, call tracking set up
Ad spend £2,500–£7,500 a month
Weekly checks, Shopping and Performance Max
Google Ads management is a flat monthly fee, never a percentage of your ad spend. Set-up +£150. Ad spend is paid straight to Google, in your name. No VAT is added, and you can cancel any time. Monthly services are billed a month in advance, and the month already paid for is not refunded. See all prices
Questions people ask
- 01How much should I spend on ads?
- As a guide, a local business can start at £300 to £600 a month in Google Ads spend, paid to Google. We’ll suggest a starting budget for your area and trade.
- 02Is the ad spend included in your fee?
- No. Ad spend is separate from the Chalybs management fee. You pay Google directly for clicks, so you always see exactly where the money goes.
- 03Can I stop any time?
- Yes. Google Ads management with Chalybs is month to month, and the account stays yours if you leave. Monthly services are billed a month in advance, and the month already paid for is not refunded.
- 04Do I need a new website?
- You do not always need a new website to run Google Ads. Ads work best with a clear page that makes calling easy. We’ll tell you honestly if yours needs work.
- 05How much does Google Ads management cost?
- Google Ads management from Chalybs costs from £145 a month, a flat fee by ad spend level. Set-up is £150 if a new account or tracking is needed. No VAT is added.
- 06Do you charge a percentage of my ad spend?
- No. Chalybs charges a flat monthly fee, never a percentage of your ad spend. Inside a spend band our fee is the same whatever you spend, so our advice is never about getting you to spend more.
- 07How quickly will I see results?
- Google Ads can bring calls within days. An account usually improves over the first four to six weeks, as we learn what works.
- 08What is Google Ads management?
- Google Ads management is the ongoing work of planning, building and improving your ads. The aim is more of the right clicks and less wasted money. We explain it all in plain English.
Also from us:Found on Google Looked after Shopify stores
Get a free audit
We’ll look at where you stand now and tell you in plain English what’s worth doing. The free audit is done by a person within five working days. You keep it whether or not you hire Chalybs.
Already running ads? We’ll check
- How your account and campaigns are set up
- Which keywords earn their keep and which waste money
- Whether your tracking counts real calls and enquiries
- Your ads and the page they send people to
- Quick wins and bigger moves
We reply within one working day.